Plan to maintain consistent and effective communication with clients:
Emails
Frequency: 4-6 emails per month
- Weekly Market Updates: Send a market update every week using Prospect Square.
- New Listings: Notify clients of new listings as they become available.
- Event Invitations: Invite clients to open houses, community events, or webinars.
- Monthly Newsletter: Summarize market trends, tips, and success stories.
Social Media Posts
Frequency: 3-5 posts per week
- Monday: Market Insights - Share market trends and statistics.
- Wednesday: Property Highlight - Feature a new or notable listing.
- Friday: Client Testimonials - Post positive feedback from clients.
- Weekend: Community Events - Promote local events or open houses.
- Ad Hoc: Share relevant news, tips, or engaging content as needed.
Landing Pages
Quantity: 3-5 landing pages
- Home Valuation: A page where potential sellers can get an estimate of their home's value.
- New Listings: A dedicated page for showcasing new and featured properties.
- Neighborhood Guides: Pages highlighting different neighborhoods, including amenities, schools, and market data.
- Client Testimonials: A page featuring client success stories and testimonials.
- Contact Page: A simple, easy-to-navigate contact page with a form for inquiries.
Additional Recommendations
- Blog Posts: Publish 1-2 blog posts per month on your website covering market insights, home buying/selling tips, and local community news.
- Video Content: Create 1-2 videos per month showcasing properties, providing market updates, or offering real estate advice.
- SEO Optimization: Ensure all online content is optimized for search engines to increase visibility.
- Analytics Tracking: Regularly review analytics for emails, social media, and landing pages to understand engagement and adjust strategies accordingly.
